Photographers who are just getting started with using Instagram or any other social media as a means to share their work online may find that it can be extremely overwhelming. Millions of other photographers and creators already have well-established presences online and you might feel like you're very late to the game; why would someone follow you over these other big names? YouTuber and filmmaker Matt D'Avella, in his video, offers a lot of sound advice to anyone who just starting to get their work on social media.
Matt runs a podcast called 'The Ground Up Show' on his YouTube channel where he chats with different creators about the lessons they've learned and how to make an impact. He talks with Hope Leigh, a brand strategist, about preparing for virality and how to create an audience on social media.
Matt's main lesson for upcoming photographers on social media is that it's important to consistently create and share good content. How consistent? Some might say every day, but Matt says at least once a week. Matt's a filmmaker at heart but the topic he discusses relates heavily to any photographers who are using Instagram to share their photos.
People who are on Instagram, and social media in general, are typically easily distracted. They're consuming so much content at once while scrolling through these apps that only the best of content will earn a second of their attention. This makes it ever so important for photographers to consistently post their work (but it has to be good). Matt mentions only once a week, and this might be true with something like videos on YouTube, but in my experience using Instagram's platform to post photography, it really has to be every day. Yes, every god damn day. If you're really serious about this "business" that is social media, constant content is a necessity to generate a consistently growing audience on Instagram
A lot of photographers understand this concept, but many fail to do it correctly because they forget about the "good" part of the equation. A lot of shitty photography will only get you a consistent decline in engagement and not the new eyes that you want. Another mistake photographers make is posting AMAZING content once in a blue moon. This is just as bad and maybe even worse than posting consistent bad photography. The way Instagram's algorithm works is that the accounts you interact with the most (through likes & comments) will appear on your feed the most. That is why sharing great content consistently will get you the larger audience that you want because you wont be overshadowed by the other accounts people are following. This is all theoretical as I will explain in future blog posts that "great" content on Instagram isn't necessarily always "creatively great", or at least in my opinion.